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Through partnerships, in-kind donations, fundraising, and awareness campaigns, we have supported over 67 charities. Brand campaigns and fundraisers provide our consumers and team with the opportunity to support our community partners, and we donate product and damaged stock to animal care charities in need. In addition, the EBOS Group Match Funding Policy sponsors employees who raise funds for registered health and animal welfare community groups. We also raise awareness and engage our team on important issues such as R U OK? Day, Wear It Purple, International Women’s Day, and National Reconciliation Week.

Community Partners


Land Search and Rescue Inc. (LandSAR) is a national volunteer organisation providing land search and rescue services to the police and public of New Zealand. Masterpet and Black Hawk have proudly partnered with LandSAR as the official feeding partner for the organisation’s search and rescue dogs.

By proudly providing the organisation with premium Black Hawk dog food, we ensure their specially trained working dogs have access to quality nutrition that will give them the energy they need to succeed in their physically demanding search missions.


More on LandSAR


Founded in 2006, BackTrack delivers programs designed to help at-risk youth make meaningful connections, build job pathways and lead happier and healthier lives. Paws Up is a life changing program run by BackTrack that pairs at-risk youth with dogs to teach them high jump and learn many other valuable skills in the process. The program, based at BackTrack founder Bernie Shakefast’s farm in regional New South Wales, has positively impacted the lives of more than 1000 young people.

Since 2018, we have donated Black Hawk food, pet necessities and veterinary costs for Paws Up dogs annually, while also providing official team wear for program participants.


More on BackTrack

Featured articles

Dr Leoti Morkel joins the Masterpet team preview image


Dr Leoti Morkel joins the Masterpet team

Brent Newton a Masterpet veteran preview image


Brent Newton a Masterpet veteran

EBOS Group unveils Environmental, Social and Governance (ESG) Program and inaugural Sustainability Report preview image


EBOS Group unveils Environmental, Social and Governance (ESG) Program and inaugural Sustainability Report

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