Head of Marketing New Zealand
Jessie leads the marketing team for Masterpet in New Zealand, setting strategic brand objectives and implementing activities to achieve those goals. From launching new products to executing media campaigns to ensuring in-store executional excellence, her team helps pet parents to connect with our brands.
It was while studying International Business as part of her Bachelor of Commerce degree at university, Jessie found that she was really drawn to marketing. She enjoys the direct involvement that marketers have in the overall business strategy and the role that brands play in the everyday lives of customers. Nothing feels better than reading a message from a pet owner, about how much of a difference Masterpet brands have made to their pet’s health and happiness.
Jessie comes home to Rosie, her youthful Springer Spaniel, who she calls her "dream come true".